It’s official: Jennifer Aniston is a haircare creator! Less than week after the actor, producer and beauty icon, 52, took to Instagram to tease that “something’s coming”, today, she introduces LolaVie, with the launch of her 99% naturally-derived Glossing Detangler ($25).

Though Aniston has collaborated with brands in the past, this marks her first venture as both founder and creator. For the star, the beauty move was a long time coming, she tells PEOPLE.

“I’ve been working on this for quite a long time,” the Morning Show actress shares the week before revealing her first product to the world. “I got the bug [to go] behind the curtain and figure out development of hair products years ago.” 

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