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Jennifer Aniston's Haircare Brand Launches Dog Shampoo to Give Pets the Star's 'Soft, Shiny' Hair (Exclusive)
November 20, 2024
Kelli Bender, People.com
Jennifer Aniston's haircare brand, LolaVie, is adding canines to its clientele.
On Nov. 20, LolaVie launched its Puppy Love Dog Shampoo, the brand's first product for pets. Aniston, the founder of LolaVie, introduced the haircare brand in 2021 after working on the project for "quite a long time."
"How can we give hair that is really damaged and goes through the wear and tear that mine has gone through nourishment?" Aniston told PEOPLE in 2021 about the vision for the brand. "That's what we focused on we were all very particular about. It just had to be absolutely perfect."
Now, LolaVie is extending that drive for perfection to pet products. In an exclusive statement to PEOPLE, Anstion shared why she brought the same attention to LolaVie's dog shampoo as she did to the brand's products for pet parents.